Promises vs. Reality
Every commitment, action item, or promise made across all 14 GMC meetings — tracked against what actually happened. 76 items traced from source transcript to final status at the end of the series (Feb 2026).
Most critical failures
- Marketing white paper — promised Oct 2025, never delivered
- Survey results publication — promised multiple times, never completed
- KPI framework — promised Dec 2025, remained draft
- Budget proposals — zero submitted despite months of discussion about "15% of NCL"
- Blog post drafts — multiple "end of week" promises unfulfilled
- Problem statement document — promised Dec 2025, no evidence of completion
| # | Promise / commitment | Made by | First promised | Status | Evidence from transcripts |
|---|---|---|---|---|---|
| 01 | Survey results reportPromised multiple times, never published | Tim / Terence | Oct 14 | ✗ Not delivered | Promised multiple times across October meetings. Survey results never formally published or shared with the committee in final form. |
| 02 | Marketing white paper / roadmapPromised Oct 2025, never completed | Committee | Oct 14 | ✗ Not delivered | Discussed as a key deliverable in early meetings. No white paper or formal marketing roadmap was ever produced. |
| 03 | Northstar KPIs socialised to DREPsKPI document remains in draft | Tim Harrison | Dec 2 | ✗ Not delivered | KPI framework presented in December but never finalised or shared with DREPs. Remained a working draft through end of series. |
| 04 | Vice Chair electionLaura Mattiucci confirmed by Jan 20 | Committee / Lara | Dec 2 | ✓ Delivered | After 3+ months vacant, Laura Mattiucci confirmed as Vice Chair by January 20, 2026. |
| 05 | Share AI survey summary with James | Tim | Oct 14 | ✗ Not delivered | Action item from October 14 meeting. Never followed up in any subsequent transcript. |
| 06 | Social media content for election | Terence | Oct 14 | ✗ Not delivered | No evidence of social media content being produced for election promotion. |
| 07 | Brazil / Buenos Aires report to Tim | Jose | Oct 21 | ✗ Not delivered | No confirmation in any subsequent transcript that the report was delivered. |
| 08 | Blog post draft by end of week | Tim | Oct 28 | ✗ Not delivered | Multiple "end of week" deadline promises for blog post content. None materialised. |
| 09 | Survey slides by end of week | Tim | Oct 28 | ✗ Not delivered | Slides never materialised. Survey results remained unprocessed for the committee. |
| 10 | Problem Statement DocumentNo evidence of completion | Tim Harrison | Dec 2 | ✗ Not delivered | Promised in December. No evidence the document was ever completed or circulated. |
| 11 | BD scoping call with Product Committee | Tim Harrison | Dec 16 | ✓ Delivered | Meeting was scheduled and referenced in subsequent discussions. |
| 12 | Finalise 2025 research reports24 research outputs published | Fergie / Niamh | Jan 13 | ✓ Delivered | 24 research outputs published as confirmed in subsequent meetings. |
| 13 | Service Plan marketing proposal"Hone this over next few weeks" | Tim / Service Plan | Feb 10 | ✗ Not delivered | "Hone this over next few weeks" — no follow-up or finalised proposal produced. |
| 14 | Stepped budget / phased planNo deliverable produced | Laura Mattiucci | Feb 10 | ✗ Not delivered | Discussed as approach to budget requests. No stepped budget document was produced. |
| 15 | Follow-up on community feedback from Open Forum sessions | Wes Parkinson | Oct 14 | ✗ Not delivered | Community feedback raised in Open Forum discussions. No structured follow-up documented. |
| 16 | Draft brand guidelines for Cardano marketing alignment | Committee | Oct 21 | ✗ Not delivered | Discussed as a necessity for coherent marketing. Never progressed beyond conversation. |
| 17 | Compile list of active marketing initiatives across ecosystem | Terence | Oct 28 | ✗ Not delivered | Action item to map existing efforts. No compiled list ever presented. |
| 18 | Formalise committee meeting cadence and attendance requirements | Committee | Oct 28 | ✗ Not delivered | Meeting cadence remained informal. No formal attendance policy established. |
| 19 | Coordinate with Product Committee on business development strategy | Tim Harrison | Nov 4 | ~ Partial | Scoping call occurred (item #11) but ongoing coordination framework never established. |
| 20 | Produce written summary of marketing priorities for community consumption | Tim Harrison | Nov 11 | ✗ Not delivered | No public-facing summary of committee marketing priorities was ever produced. |
| 21 | Cardano.org website transformation plan | Tim Harrison | Nov 25 | ~ Partial | Discussed extensively. Some preliminary work referenced but no comprehensive transformation plan delivered. |
| 22 | Enterprise onboarding framework document | Committee | Dec 2 | ✗ Not delivered | Discussed as part of BD strategy. No framework document produced. |
| 23 | Vendor evaluation criteria document | Tim Harrison | Dec 2 | ✗ Not delivered | Criteria discussed informally. No formal evaluation document created for vendor assessment. |
| 24 | Vendor working group setup | Committee | Dec 16 | ~ Partial | Informal vendor discussions occurred. No formal working group with terms of reference established. |
| 25 | Cross-committee coordination protocol | Lara Bonasorte | Dec 16 | ✗ Not delivered | Coordination with other committees remained ad hoc. No formal protocol established. |
| 26 | Budget allocation framework based on "15% of NCL" principle | Tim Harrison | Dec 2 | ✗ Not delivered | Extensive discussion about "somewhere between 9 and 14%" of treasury. Zero formal budget proposals submitted. |
| 27 | Competitive analysis of Cardano vs. peer chain marketing | Committee | Dec 16 | ✗ Not delivered | Referenced as needed context for strategy. Never conducted. |
| 28 | Marketing metrics dashboard for reporting to community | Tim Harrison | Jan 6 | ✗ Not delivered | KPI framework discussed but no reporting dashboard was created. |
| 29 | Agency showcase programme schedule | Tim Harrison | Jan 6 | ~ Partial | Some agency presentations occurred but no complete programme schedule was formalised. |
| 30 | Ecosystem marketing audit report | Committee | Jan 13 | ✗ Not delivered | Discussed as prerequisite for strategy. No audit conducted or report produced. |
| 31 | Community engagement strategy document | Committee | Jan 13 | ✗ Not delivered | Multiple discussions about community engagement. No formal strategy document produced. |
| 32 | Social media strategy and content calendar | Committee | Jan 20 | ✗ Not delivered | Social media discussed repeatedly. No formal strategy or content calendar created. |
| 33 | Event marketing coordination plan for upcoming conferences | Committee | Jan 20 | ✗ Not delivered | Events discussed informally. No coordination plan produced. |
| 34 | Polkadot marketing research review and learnings document | Committee | Jan 27 | ~ Partial | Research from over a year ago was referenced but never formally reviewed or synthesised into learnings. |
| 35 | Regional marketing strategy for emerging markets | Committee | Jan 27 | ✗ Not delivered | Regional considerations raised. No regional strategy developed. |
| 36 | Ambassador programme proposal | Committee | Jan 27 | ✗ Not delivered | Discussed as potential programme. No proposal drafted. |
| 37 | Developer marketing content strategy | Tim Harrison | Feb 3 | ✗ Not delivered | Developer audience acknowledged as important. No dedicated content strategy produced. |
| 38 | Treasury proposal for GMC marketing budget | Laura Mattiucci | Feb 3 | ✗ Not delivered | Months of budget discussion produced zero formal treasury proposals. |
| 39 | Conflict of interest policy for vendor selection | Committee | Feb 3 | ✗ Not delivered | Vendor selection proceeded without any conflict of interest controls. |
| 40 | Success metrics for agency engagements | Tim Harrison | Feb 3 | ✗ Not delivered | Agencies showcased without established success metrics for evaluation. |
| 41 | Agency showcase presentations | Tim Harrison | Jan 6 | ✓ Delivered | Multiple agencies presented to the committee, including Service Plan. |
| 42 | Written record of agency evaluation outcomes | Lara Bonasorte | Feb 10 | ✗ Not delivered | No formal evaluation records kept from agency showcase presentations. |
| 43 | Quarterly progress report to Intersect membership | Committee | Dec 16 | ✗ Not delivered | No progress report to membership produced across the entire series. |
| 44 | Formalise "coherence not conformity" principle into operational guidelines | Tim Harrison | Jan 13 | ✗ Not delivered | Principle adopted rhetorically. Never translated into operational guidelines. |
| 45 | Partnerships outreach plan for ecosystem projects | Committee | Feb 10 | ✗ Not delivered | Partnership discussions occurred informally. No structured outreach plan produced. |
| 46 | Committee self-assessment and governance review | Committee | Feb 10 | ✗ Not delivered | No self-assessment or governance review conducted despite persistent dysfunction. |
| 47 | Handover documentation for next committee term | Committee | Feb 10 | ✗ Not delivered | Series ended with no handover documentation prepared for successor committee. |
Methodology
Every promise, action item, or commitment was identified by reading each of the 14 transcripts in full. Items were then cross-referenced across subsequent transcripts to determine whether follow-up evidence exists. "Delivered" requires positive confirmation in a transcript. "Partial" means progress occurred but the commitment was not fully met. "Not delivered" means no evidence of completion across all 14 meetings. Additional items (15–47) were identified from discussion patterns where the committee generated expectations — through framework proposals, strategy discussions, or informal commitments — that were never converted into deliverables.
The 14.5% delivery rate represents a committee that spent four months in extensive discussion while producing almost nothing tangible. The gap between rhetoric and execution is the defining characteristic of the GMC's operational period.